Marketing of agricultural products and marketing are inextricably linked; good marketing of agricultural products requires an Fang GU marketing theory and knowledge. First, consider the market and marketing.
(A) the market’s definition
1. Market idea The market is a product of the commodity economy. The market is not only a place for commodity exchange; it is fundamentally the sum of commodity exchange relations. There is a market wherever there is a social division of labor and commodity production, and the market will develop to whatever extent the social division of labor has developed.
2. Market definition Market has two meanings: broad and narrow. In a nutshell, a market is a place for commodity exchange, or buying and selling. “Market” means to buy and sell, and “field” refers to the location. Because of the social division of labor, different producers must bring their own goods to a specific location for exchange in order to meet their own and consumers’ material and cultural needs.
The market is the location where goods are exchanged. From an economic standpoint, the market is the sum of commodity exchange relations; the market is not only a place for the exchange of goods, but also reflects the sum of different commodity producers, intermediaries, and consumers between the sale and purchase of goods; the essence of the market is the economic relations between people reflected in the exchange of goods; thus, the market is an organic unity of commodity exchange conditions, exchange activation As a result, the market is an organic unity of commodity exchange conditions, exchange activities, and the economic relations reflected in them.
The market, from a marketing standpoint, is made up of all real and potential customers who have specific needs or desires and are willing and able to engage in exchange to have those needs and desires met. In the context of marketing, the “market” is basically the same as “demand,” so it includes three elements: population, purchasing power, and purchasing desire. One of these three elements is required for a realistic and effective market. Marketing experts use the following formula to calculate market demand: Market demand = population + purchasing power + purchasing desire The basic elements of the market are people and consumer groups; where there are people, there is a market. With a large population, the market size and market capacity will be large. The basic premise for determining market size is the population of a country or region.
Fourth, purchasing power People’s purchasing power is their ability to pay money for goods or services. The buyer’s purchasing power is determined by his or her income. People’s income and purchasing power are generally high, the market and market demand are also large, and vice versa, the market is small.
5. purchase desire Purchase desire refers to a consumer’s motivation, desire, and need to purchase goods. It is an important condition for consumers to turn their potential purchase desire into real purchase behavior, and thus is a basic element that constitutes the market. If there is a population with purchasing power but no desire to buy, or a population with a desire to buy but no purchasing power, the seller will form a real effective market, but it will only be a potential market. A realistic and ideal market can only exist when the population is large, purchasing power is high, and the desire to buy is strong.
(B) The definition of marketing
cheval cheval cheval cheval cheval cheval cheval cheval cheval cheval cheval cheval cheval cheval chevalgültig cheval cheval cheval cheval “marketing” refers to the transfer of goods and services from producers to consumers or users of business activities, in order to meet customer needs and achieve various goals of the enterprise. Marketing determines what products are manufactured, what prices are set, and where and how products are sold or advertised. Agricultural marketing is the set of activities that leads to the exchange of agricultural products in order to meet people’s needs and desires. It encompasses more than just agricultural marketing. Agricultural marketing necessitates the study of not only people’s actual needs, but also their potential demand for agricultural products, and the creation of demand.